The formula on Beat it was a tiny bit thick and the brush is not amazing but it's opaque in 2 coats so it's not all bad. This is a linear holographic (my favourite kind) and it's fairly strong, especially in direct sunlight. The grey is tiny bit darker than it shows in in the above pictures, the one below is more accurate.
I've had this on as a pedicure for the last 3 weeks and it still has not chipped and that's without a topcoat and basecoat. It's pretty hardy! It would look even better in the summer when the holo shows up most of the time. At the moment the weather is fairly gloomy so it's not as special looking. I was lucky enough to catch a bit of sun when I was taking pictures for the post so ye get to see Beat it at its best. I am not a Micheal Jackson fan in any way shape or form but I really like this polish!